|
case studies
 product factsheets
customer communications
company website
professional personal image
lead generation and market analysis
customer surveys
marketing audit and planning
fundraising and event management
|
|
|
|
product factsheets
Overview
An established SME software development company producing leading edge technology solutions wanted to increase it's customer base and increase sales.
Challenges
The company had previously been awarded contracts on a referral basis and had been involved in bespoke system development. The maintenance of these systems was their key source of revenue. The whole process of selling bespoke systems was time consuming and costly.
Solution
Click here to view one of their on-line datasheets
Following a marketing audit, a marketing strategy was developed to define vertical markets for specific product sets.
As part of the product marketing implementation, Maria developed a series of on-line data sheets with an external agency.
Benefits
Efficient and effective method of communicating the companies new product offerings.
|
|
