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case studies
 product factsheets
customer communications
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lead generation & market analysis
customer surveys
marketing audit and planning
fundraising and event management
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lead generation and market analysis
Overview
A small software house want to establish whether there was a market to develop their payroll systems onto another operating system platform. They also wanted to identify leads for their existing systems
Challenge
Limited resources and budget
Solution
A brief was taken from the client on their objectives for the project and a telemarketing script developed. A target list of companies identified and the key contacts were telephoned over a one week period. A report was produced and leads categorised.
Benefit
The software house understood the scale of market for their proposed service offering and new leads were uncovered.
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