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case studies
 product factsheets
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professional personal image
lead generation & market analysis
customer surveys
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customer survey
Overview
The sales and marketing department of an established IT outsourcing company wanted to have a clearer understanding of how their products and services were perceived by their client base.
Challenge
Part of their annual review
Solution
A client brief was taken and the contact details obtained of each client.
A telemarketing campaign was developed in conjunction with a direct letter approach to gain feedback.
The information was analysed and a report compiled of findings made.
Benefit
Company gained feedback on where it needed to improve its services and their customer perception was enhanced.
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