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marketing audit and planning
Overview
A leading foreign exchange company wanted to develop a more co-ordinated and planned marketing approach to develop their business .
Challenge
Rapid growth rate and internal resources required to support business growth.
Solution
Working with senior management and the sales team, i4life carried out an internal audit of their current business and the systems in place to support business growth. A market analysis was carried out, objectives developed and opportunities identified for business growth. A marketing plan was developed in conjunction with a creative and media planning company to implement specific marketing campaigns for the forthcoming year.
Benefit
A more structured marketing approach was developed which would subsequently enable the company to start measuring campaign effectivess and develop their marketing programmes year on year. The market schedule was also significantly more cost effective.
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