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fundraising and event management
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fundraising and event management
Overview
A leading charity needed to raise funds for specific services within a geographic area.
Challenge
Limited resources, limited funds and limited budget
Solution
A fundraising strategy was developed and implemented which promoted awareness at all levels within the community (companies, groups and associations, statutory authorities and individuals). Maria worked closely with the local press to develop area wide awareness and linked into the national events running at a local area level engaging all levels of the community and key celebrities which ensured Scottish national press coverage.
Local companies were approached for key donations and support given to build local volunteer fundraising committees.
Benefits
Awareness of charity significantly increased over a 2 year period and event fundraising within the area was consistently second highest gained from an area in Scotland.
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